March 3, 2016. Water / Oceans
Flagship species are iconic representatives of their ecosystems and charismatic creatures that capture human attention
Cristina G. Mittermeier, Gregory S. Stone, Russell A. Mittermeier, Octavio Aburto-Oropeza, Claudio Campagna, Kent E. Carpenter, Laurence P. Madin, David Obura, Enric Sala, Sebastian Troëng, Peter A. Seligman & Stefan Gutermuth
Pandas, tigers, and great apes have been the flagship species of tropical forests for fifty years of conservation awareness efforts. In similar fashion, marine flagship species can help leverage social change by communicating the beauty, magnificence, and fragility of our seas.
Among the most captivating and charismatic species in the ocean, marine mammals have been used widely and effectively as flagship species in conservation campaigns for decades. Among the best known are:
This is an excerpt from the CEMEX Conservation Series Book Oceans: Heart of Our Blue Planet (2011)