March 5, 2015. Ecology
CEMEX has renewed its global alliance with BirdLife International for three more years. BirdLife is the world’s largest nature conservation coalition.
Consistent with their common vision of achieving environmentally sustainable development and integrating biodiversity conservation into daily business operations, CEMEX has renewed its global alliance with BirdLife International, “BirdLife,” for three more years.
“This global alliance continues to demonstrate the mutual benefits that conservation action, both within and outside the quarry, can create for both nature and business,” said Vicente Saiso Alva, Corporate Director of Sustainability at CEMEX. “BirdLife and CEMEX share a common vision, so they are the right organization to help us continue to build a better future.”
Through ongoing initiatives, this global alliance has delivered meaningful and long-term conservation for the benefit of nature. One successful project in Mexico involved identifying priorities for biodiversity management and furthering scientific knowledge of the emblematic, but poorly understood, Golden Eagle. The next phase will be to enhance its habitat around the quarry and fit radio-trackers on young birds to better understand their post-natal dispersal. On the other side of the world, a conservation project in the UK aims to reverse the fortunes of the Turtle Dove, an iconic bird whose population is currently halving in number every six years. The project involves growing a special enhanced flower seed mix to be sown at four CEMEX quarries, which will offer a much needed sustainable nesting habitat with dense scrub and water.
BirdLife’s Chief Executive, Patricia Zurita, welcomed the partnership renewal, stating: “BirdLife’s partnership with CEMEX demonstrates the power of innovative business-NGO partnerships in terms of the on-the-ground delivery for important bird & biodiversity areas, nature and people. I am delighted with the successes of recent years, through both the national partnerships and biodiversity action plan projects. Now we are poised to take this longstanding partnership to the next level.”
This story was originally published in CEMEX.com.
Share this story and help promote a culture of appreciation and respect for nature.